BALANCE was established in the summer of 2020 in the context of the COVID-19 period. In the early days of the brand establishment, we had a large number of supporting users who resonated with us, who wanted to break free from the hustle and bustle of everyday life. Take a breather. Relax and immerse in our comfort, aesthetics and cozy, but with just enough tailored sophistication to still have style. It is a designer brand that represents modernity, simplicity and fashion. Serve that modern look which seeks to be the authentic self, who strives for freedom and abundance without compromising the natural demeanor. BALANCE is devoted to producing high-quality loungewear and athleisure products that embody our philosophy.
Being a high-grade loungewear brand, BALANCE is inspired by classic tailoring. Our signature elements range from skin-friendly fabrics, soft draping, and minimalist sets. BALANCE is designed for people who love themselves, desire freedom, and are passionate about high-quality things. Shift your focus away from the outside world and turn to your roots and embrace your tranquil essence.
Product Development & Design Concept
Product planning has always been the development focus of our brand, and we continue to enrich our product types. Most of us use the basic design style, simple atmosphere design style. Suitable for people of all shapes, showing the freedom and elegance. Plain and modest – a classic, giving you maximized comfort and easy wearability. Whether it is going out or staying at home is the best choice. The colors we have chosen are comfortable and relaxing, which correspond to our brand’s high quality clothing texture.
At BALANCE, we spend months sourcing the highest quality fabrics. In order to improve elegance, you must have excellent fabrics! In order to achieve perfect workmanship standards, we have made many attempts and improvements to achieve the current quality. We are also constantly adding new fabrics.
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